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The Challenges of Student Recruitment - Getting and Keeping Planning Students

Influences on course decisions

  • My interests
  • Salary at graduation
  • My parents

Other influences

  • My friends
  • School Careers Teacher

Year 13 Geography Syllabus

  • Geography is an important source of planning students
  • Includes a Planning and Decision Making section
  • Is a double edged sword - dependent on quality of teaching

Challenges

  • Diversity of choice
  • Glamour careers - performing arts, IT, tourism
  • Status careers - LLB
  • Demographics
  • Public face of RMA

The way forward

  • Each of us is a billboard for planning
  • Profession needs a better image
  • Need to keep existing practitioners
  • Need to get interesting & accurate material to students and parents

 

Last updated: 16 January 2009