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Valuing New Zealand's clean green image

This report provides an estimate of the value for New Zealand's export trade of our clean green image. It aims to quantify the extent to which particular New Zealand exports benefit from positive perceptions about our environment. The report focuses on three export areas: dairy, inbound tourism and organic produce.

Availability:

• Download Zip file of PDFs for entire document (4.7 MB)
• Download PDFs of parts of the document
  • Executive summary (195 KB)
  • Chapter 1 - Introduction (145 KB)
  • Chapter 2 - Export Sector Scan (352 KB)
  • Chapter 3 - Environmental sector scan (232 KB)
  • Chapter 4 - Value chain analysis (323 KB)
  • Chapter 5 - Valuations (653 KB)
  • Chapter 6 - Conclusions (163 KB)
  • Chapter 7 - Information sources (172 KB)
  • Chapter 8 - Glossary (116 KB)
  • Appendix A - The non-market valuation of the environmental attributes (156 KB)
  • Appendix B - Export sector data (300 KB)
  • Appendix C - Environmental data (409 KB)
  • Appendix D - Survey questions
    • Dairying questions (772 KB)
    • Organic questions (146 KB)
    • Inbound tourism questions (441 KB)
  • Appendix E - Exploratory analysis of dairy survey results (138 KB)
  • Appendix F - Exploratory analysis of tourism survey results (150 KB)