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You are here: Publications New and Genetically Modified Organisms

Genetic Modification: Public Awareness & Knowledge Benchmark Survey

November 2001, Ref. TR114

This report was prepared for the Ministry for the Environment by Melissa Harsant and Emanuel Kalafatelis of BRC Marketing & Social Research.

Availability:

Contents:

Executive summary

  • Extent of interest in genetic modification
  • Audiences for the public information campaign
  • Key messages for the public information campaign
  • Expected sources of information
  • Key mediums for the public information campaign

Introduction and objectives

  • The Royal Commission on Genetic Modification
  • Public information campaign
  • Research objectives

This report

Key findings

  • Awareness & understanding of genetic modification
  • Becoming informed about genetic modification
  • Opinions about the use of genetic modification
  • Becoming more informed about genetic modification
  • Awareness & knowledge of the Royal Commission on Genetic Modification

 

 

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