Genetic Modification: Public Awareness & Knowledge Benchmark Survey
November 2001, Ref. TR114
This report was prepared for the Ministry for the Environment by Melissa Harsant and Emanuel Kalafatelis of BRC Marketing & Social Research.
Availability:
- Download PDF (134 KB)
- Printed copies are not available.
Contents:
Executive summary
- Extent of interest in genetic modification
- Audiences for the public information campaign
- Key messages for the public information campaign
- Expected sources of information
- Key mediums for the public information campaign
Introduction and objectives
- The Royal Commission on Genetic Modification
- Public information campaign
- Research objectives
This report
Key findings
- Awareness & understanding of genetic modification
- Becoming informed about genetic modification
- Opinions about the use of genetic modification
- Becoming more informed about genetic modification
- Awareness & knowledge of the Royal Commission on Genetic Modification
